Ed Lederman
Shop ‘Til You Drop

Go Off the Beaten Path to Score Hard to Find Fashion,
Accessories and Furniture

By Sarah Lederman

If you have traveled to or lived in New York City then you have most likely taken advantage of its reputation as one of the shopping capitals of the world. And if you have shopped in NYC then chances are you have visited SoHo. For some, SoHo is a one-stop-shopping alternative to a run of the mill indoor mall. But the area South of Houston is more than just a mash-up of the mainstream stores like JCrew, Bloomingdales, Prada, and Chanel. For savvy New York shoppers SoHo is a destination for cutting-edge lifestyle stores – you just have to explore off the beaten path!

Want to shop amongst the stylists and celebrities? Visit Kirna Zabete (96 Greene Street) where you’ll find a superbly edited mix of designer clothing from the likes of Balenciaga, Proenza Schouler, and Balmain. Fashionistas flock here to find coveted items like Lanvin flats, Jason Wu sheathes and even doggie duds! Kirna Zabete houses an impressive two floors of everything from black-tie dresses and shoes to costume jewelry, coffee table books, and great gift items. And for the most extreme fashion collector, you’ll frequently come across exclusive gems, like a Proenza Schouler surfboard.

If your tastes align more with the downtown hipsters, be sure to check out Opening Ceremony (35 Howard Street). Here you will find a treasure trove of young, hip designers. Alongside a huge selection of Alexander Wang’s basic tees and downtown darling Chloe Sevigny’s exclusive line, Opening Ceremony regularly features emerging talents from all over the globe. Additionally, Opening Ceremony caters to stylish men with brands like Comme Des Garcons and Band of Outsiders.

If you’ve already filled your closets, SoHo is also dotted with a unique selection of modern home stores. Stroll along Wooster Street where you’ll come across Blu Dot (140 Wooster Street), a home furnishings store that carries their namesake line of sleek, affordable designs. The selection of bar stools, desks, couches, and beds are constructed from basic materials like metal, wood, and laminate but are anything but ordinary. A few favorites at Blu Dot include their “Modulicious” storage collection (customizable by color and finish) and their stackable chairs.

If you’re seeking more upscale, avant-garde home décor, stop into Moss’s 7000 square foot space (150 Greene Street). Moss is the last word in cutting-edge furniture. Serving as a store and exhibition space for high-design, Moss carries lines like Fornasetti and FLOS, as well as more obscure, artistic designers.
While at first glance it may seem like SoHo has been conquered by more and more well-known brands, the specialty stores are still alive and thriving. Be sure to wander the cobblestone side streets, peek into the smaller boutiques, and find your own personal favorites too!

Visit www.SarahLedermanStyling.com to see a portfolio of some of Sarah’s most recent work.